Roy B. Assad

Roy Assad is a professional advisor, motivational speaker, and executive coach. With nearly thirty years experience in an award winning sales career, he has mastered the arts of networking, negotiation and bridge-building. These skills have enhanced his effectiveness in the coaching of executives and entrepreneurs. In 1990, he formed Rainmaker Strategies, a motivational speaking firm. Roy’s unique insight into the dynamics of relationships and his desire to share this knowledge with others is the propelling force behind successful coaching and training. Roy coaches’ executives and teams in uncovering key problem areas, identifying trigger points and, ultimately, eliminating roadblocks. Together with his client, Roy builds a solution-based strategy that will free them to overcome obstacles, unleash hidden potential and capitalize on the unique talents they possess with a focus on maximizing personal and professional success. Key to Roy’s success are his innate interest in people, his ability to recognize their mental blocks and inefficiencies, and his skill in guiding their personal and career development.

Areas of Expertise

  • Personal Development
  • Leadership Training
  • Board Facilitation
  • Communication Skills
  • Financial Coaching
  • Sales Training
  • Keynote addresses
  • Strategic Planning Facilitation

Recent Corporate Clients

  • Western Union
  • Florida State Prosecutors
  • Bank United
  • South Florida Business Journal
  • Prebon Yamane
  • Song + Associates
  • Shamin Abas Public Relations
  • Sutka Productions
  • Broad & Cassel
  • Spa 11
  • Lantz-A-Lot, Inc.
  • Carey O’Donnell PR.
  • Miller Construction

Recent Community Clients

  • Leadership Palm Beach County
  • Emerge Broward
  • West Palm 100
  • Business Leadership Council
  • Chamber of Commerce of the Palm Beaches
  • Susan G. Komen Foundation
  • The Education Fund, Miami/Dade



The Human Capital Group
319 Clematis Street, Suite 408
West Palm Beach, FL 33401

Work Experience

2003 to present Partner, The Human Capital Group, an executive coaching company
1986 to present Managing Partner, RBA Insurance Strategies, LLC
2004 to present Managing Partner, Leila Restaurant, West Palm Beach, FL.
2005 to 2006 Managing Partner, L’Opera Brasserie, West Palm Beach, FL.
1992 to 2000 Managing Partner, The Haberdasher, Custom Clothing Company
1974 to 1986 State Farm Insurance Company

Board Memberships and Committees

Board Chairman, Palm Beach County Convention & Visitors Bureau
Board Member, Downtown Development Authority, West Palm Beach
Executive Board Member, Governors Club
Advisory Board Member, Regent Bank
Advisory Board Member, Arthur Marshall Foundation, saving the Everglades
Board Member, Cystic Fibrosis Palm Beach Chapter
Founding Member, Palm Beach Executive Roundtable
Founding Member, New York Executive Roundtable
Board of Advisors, Artists Talk on Art
Past Board Member, Cystic Fibrosis, Palm Beach Chapter
Past Board Chair, Downtown Development Authority, West Palm Beach
Past President, Florida Restaurant & Lodging Association, Palm Beach County
Past Board Member, Alzheimer’s Association of Palm Beach County


  • Chairman’s Council, Mutual of Omaha Insurance Company
  • Featured Speaker: Dale Carnegie Institute, Yale University Medical School, The Indus Entrepreneurs and numerous other organizations
  • Representative for New York Artists Equity, Senate Hearing on National Health Care